{"id":1313,"date":"2025-11-22T16:02:29","date_gmt":"2025-11-22T13:02:29","guid":{"rendered":"https:\/\/www.takabilisim.com\/blog\/?p=1313"},"modified":"2025-11-22T16:17:35","modified_gmt":"2025-11-22T13:17:35","slug":"acilis-sayfasi-nedir-landing-page","status":"publish","type":"post","link":"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/","title":{"rendered":"A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nedir ? (Landing Page)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong>, dijital d\u00fcnyada bir reklama veya ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131nda gidilen ilk yerdir. \u0130nternet reklamc\u0131l\u0131\u011f\u0131n\u0131n can damar\u0131d\u0131r. Sekt\u00f6rde&nbsp;<strong>Landing Page<\/strong>&nbsp;ad\u0131yla bilinir. Buras\u0131 tek bir hedefe odaklan\u0131r. Ziyaret\u00e7iyi kar\u015f\u0131lar. Onu bir eyleme y\u00f6nlendirir. Bu eylem bir \u00fcr\u00fcn sat\u0131\u015f\u0131 olabilir. Bazen de bir form doldurma i\u015flemidir. Web sitesinin ana sayfas\u0131ndan ayr\u0131 \u00e7al\u0131\u015f\u0131r. Dikkat da\u011f\u0131t\u0131c\u0131 unsurlar bar\u0131nd\u0131rmaz. Men\u00fc \u00e7ubuklar\u0131 veya site i\u00e7i di\u011fer linkler burada yer almaz. Ziyaret\u00e7i sayfaya girer. Sadece teklif ile ba\u015f ba\u015fa kal\u0131r. Karar verir. Ya sat\u0131n al\u0131r ya da \u00e7\u0131kar.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Acilis_Sayfasi_Ne_Ise_Yarar\" >A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Etkili_Bir_Acilis_Sayfasi_Nasil_Hazirlanir\" >Etkili Bir A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nas\u0131l Haz\u0131rlan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Carpici_baslik_secimi\" >\u00c7arp\u0131c\u0131 ba\u015fl\u0131k se\u00e7imi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Gorsel_ve_video_tercihleri\" >G\u00f6rsel ve video tercihleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Eylem_cagrisi_butonu_CTA\" >Eylem \u00e7a\u011fr\u0131s\u0131 butonu (CTA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Anasayfa_ile_Landing_Page_Farklari\" >Anasayfa ile Landing Page Farklar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Sayfa_Hizi_ve_Mobil_Uyum\" >Sayfa H\u0131z\u0131 ve Mobil Uyum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#Guven_Veren_Unsurlar\" >G\u00fcven Veren Unsurlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.takabilisim.com\/blog\/acilis-sayfasi-nedir-landing-page\/#SEO_ve_Icerik_Uyumu\" >SEO ve \u0130\u00e7erik Uyumu<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acilis_Sayfasi_Ne_Ise_Yarar\"><\/span>A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda b\u00fct\u00e7eyi korumak \u015fartt\u0131r. Reklamlara para harcan\u0131r. T\u0131klama al\u0131n\u0131r. Ziyaret\u00e7i siteye gelir. E\u011fer karma\u015f\u0131k bir ana sayfaya gelirse kaybolur. Arad\u0131\u011f\u0131n\u0131 bulamaz. Siteden \u00e7\u0131kar. Para bo\u015fa gider.&nbsp;<strong>A\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/strong>&nbsp;bu israf\u0131 \u00f6nler. Ziyaret\u00e7iye arad\u0131\u011f\u0131 \u015feyi hemen verir. Kafas\u0131 kar\u0131\u015fmaz. Tek bir butona basmas\u0131 istenir. Bu sayede&nbsp;<strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>&nbsp;artar. Sat\u0131\u015flar y\u00fckselir. \u00dcyelik kay\u0131tlar\u0131 \u00e7o\u011fal\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar-1024x312.webp\" alt=\"Ziyaret\u00e7ileri form doldurma, kay\u0131t olma veya sat\u0131n alma gibi tek bir hedefe y\u00f6nlendiren a\u00e7\u0131l\u0131\u015f sayfas\u0131 \u00f6rne\u011fi\" class=\"wp-image-1318\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar-1024x312.webp 1024w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar-300x91.webp 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar-768x234.webp 768w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar-1536x468.webp 1536w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Ne-Ise-Yarar.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n ne i\u015fe yarad\u0131\u011f\u0131n\u0131 anlatan bir \u00f6rnek kurguyu g\u00f6steriyor. Reklam, e-posta ya da sosyal medya gibi kaynaklardan gelen ziyaret\u00e7iler, bu sayfada net bir mesaj, k\u0131sa a\u00e7\u0131klama metni ve belirgin bir \u00e7a\u011fr\u0131 butonu ile kar\u015f\u0131lan\u0131yor. B\u00f6ylece kullan\u0131c\u0131dan form doldurmas\u0131, teklif almas\u0131, e-posta listesine kaydolmas\u0131 ya da sat\u0131n alma gibi somut bir ad\u0131m atmas\u0131 hedefleniyor. A\u00e7\u0131l\u0131\u015f sayfas\u0131, trafi\u011fi bo\u015fa harcamadan \u00f6l\u00e7\u00fclebilir sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcren odakl\u0131 bir yap\u0131 sunar.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyalar i\u00e7in \u00f6zel haz\u0131rlan\u0131r. Her reklam\u0131n kendi sayfas\u0131 olur. \u0130ndirim reklam\u0131 g\u00f6ren ki\u015fi indirim sayfas\u0131na gider. Yeni \u00fcr\u00fcn reklam\u0131 g\u00f6ren, yeni \u00fcr\u00fcn sayfas\u0131na d\u00fc\u015fer. Mesaj ve sayfa uyumlu olur. G\u00fcven artar. Ziyaret\u00e7i kendini do\u011fru yerde hisseder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etkili_Bir_Acilis_Sayfasi_Nasil_Hazirlanir\"><\/span>Etkili Bir A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nas\u0131l Haz\u0131rlan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa haz\u0131rl\u0131\u011f\u0131 s\u0131ras\u0131nda sadelik esast\u0131r. G\u00f6z\u00fc yoran tasar\u0131mlar hatad\u0131r. Beyaz alanlar boldur. Okumas\u0131 kolayd\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page-1024x683.webp\" alt=\"Bir web sitesinde ziyaret\u00e7iyi tek bir hedefe y\u00f6nlendiren sade ve modern a\u00e7\u0131l\u0131\u015f sayfas\u0131 \u00f6rne\u011fi\" class=\"wp-image-1315\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page-1024x683.webp 1024w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page-300x200.webp 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page-768x512.webp 768w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page-1536x1024.webp 1536w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Acilis-Sayfasi-Nedir-Landing-Page.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ziyaret\u00e7inin dikkatini da\u011f\u0131tmadan tek bir aksiyona odaklanan, ba\u015fl\u0131k, a\u00e7\u0131klama ve butondan olu\u015fan basit bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 tasar\u0131m\u0131.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Carpici_baslik_secimi\"><\/span>\u00c7arp\u0131c\u0131 ba\u015fl\u0131k se\u00e7imi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfan\u0131n en tepesi \u00e7ok k\u0131ymetlidir. Ziyaret\u00e7i ilk oray\u0131 g\u00f6r\u00fcr. Ba\u015fl\u0131k net olur. Merak uyand\u0131r\u0131r. Soruna parmak basar. \u00c7\u00f6z\u00fcm\u00fc hemen verir. K\u0131sa c\u00fcmleler tercih edilir. Anla\u015f\u0131lmas\u0131 saniyeler s\u00fcrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gorsel_ve_video_tercihleri\"><\/span>G\u00f6rsel ve video tercihleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nsan beyni g\u00f6rsele h\u0131zl\u0131 tepki verir. \u00dcr\u00fcn\u00fc anlatan net foto\u011fraflar konur. Kalitesiz resimler g\u00fcveni k\u0131rar. Orjinal \u00e7ekimler i\u015f g\u00f6r\u00fcr. Bazen k\u0131sa bir video her \u015feyi anlat\u0131r. Video, \u00fcr\u00fcn\u00fcn \u00e7al\u0131\u015fmas\u0131n\u0131 kan\u0131tlar. \u0130zleyen ki\u015fi ikna olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eylem_cagrisi_butonu_CTA\"><\/span>Eylem \u00e7a\u011fr\u0131s\u0131 butonu (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfan\u0131n kalbi butondur. <strong>Call to Action<\/strong> (CTA) denir. Rengi sayfadan ayr\u0131d\u0131r. Hemen g\u00f6ze \u00e7arpar. \u00dczerinde net bir emir kipi yazar. &#8220;Hemen Al&#8221;, &#8220;Kay\u0131t Ol&#8221;, &#8220;\u0130ndir&#8221; veya &#8220;<strong>Teklif Al<\/strong>&#8221; gibi ifadeler yer al\u0131r. \u00d6zellikle hizmet sekt\u00f6r\u00fcnde &#8220;<strong>Teklif Al<\/strong>&#8221; se\u00e7ene\u011fi i\u015fleri h\u0131zland\u0131r\u0131r. Ziyaret\u00e7i fiyat\u0131 merak eder. Butona t\u0131klar. Formu doldurur. Butonun yeri stratejiktir. Sayfan\u0131n hem ba\u015f\u0131nda hem sonunda bulunur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anasayfa_ile_Landing_Page_Farklari\"><\/span>Anasayfa ile Landing Page Farklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitelerinin ana sayfas\u0131 vitrin gibidir. Her \u015feyi g\u00f6sterir. &#8220;Hakk\u0131m\u0131zda&#8221; k\u0131sm\u0131 vard\u0131r. \u0130leti\u015fim bilgileri bulunur. Blog yaz\u0131lar\u0131 yer al\u0131r. Ziyaret\u00e7i gezinir. Bilgi toplar. Ama\u00e7 markay\u0131 tan\u0131tmakt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Anasayfa-ile-Landing-Page-Farklari-1024x683.webp\" alt=\"Bir web sitesinin anasayfas\u0131 ile tek hedefe odaklanan a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n yap\u0131s\u0131n\u0131 yan yana kar\u015f\u0131la\u015ft\u0131ran g\u00f6rsel\" class=\"wp-image-1317\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Anasayfa-ile-Landing-Page-Farklari-1024x683.webp 1024w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Anasayfa-ile-Landing-Page-Farklari-300x200.webp 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Anasayfa-ile-Landing-Page-Farklari-768x512.webp 768w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/11\/Anasayfa-ile-Landing-Page-Farklari.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Solda men\u00fc ve \u00e7oklu ba\u011flant\u0131lar i\u00e7eren anasayfa, sa\u011fda ise tek bir \u00e7a\u011fr\u0131 butonuna odaklanan sade bir landing page tasar\u0131m\u0131 yer al\u0131yor.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landing Page<\/strong>&nbsp;ise sat\u0131\u015f temsilcisi gibidir. Tek bir \u00fcr\u00fcn\u00fc satmaya \u00e7al\u0131\u015f\u0131r. Ba\u015fka konudan bahsetmez. Gezinme \u015fans\u0131 vermez. Sadece sonuca odaklan\u0131r. Ana sayfada \u00e7ok se\u00e7enek vard\u0131r. Burada tek se\u00e7enek vard\u0131r. Bu y\u00fczden reklam trafi\u011fi ana sayfaya de\u011fil, buraya y\u00f6nlenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sayfa_Hizi_ve_Mobil_Uyum\"><\/span>Sayfa H\u0131z\u0131 ve Mobil Uyum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nsanlar sab\u0131rs\u0131zd\u0131r. Sayfa ge\u00e7 a\u00e7\u0131l\u0131rsa kimse beklemez. Geri tu\u015funa basar. Rakip siteye gider. Sayfa h\u0131z\u0131 y\u00fcksek tutulur. Kod yap\u0131s\u0131 temiz olur. Gereksiz dosyalar y\u00fcklenmez. Sunucu performans\u0131 takip edilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telefon kullan\u0131m\u0131 bilgisayar\u0131 ge\u00e7mi\u015ftir. Sayfa telefonda kusursuz g\u00f6r\u00fcn\u00fcr. Yaz\u0131lar okunur b\u00fcy\u00fckl\u00fcktedir. Butonlara parmakla basmak kolayd\u0131r. Resimler ekrana s\u0131\u011far. Sa\u011fa sola kayd\u0131rma sorunu olmaz. Mobil uyumu olmayan sayfa para kaybettirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guven_Veren_Unsurlar\"><\/span>G\u00fcven Veren Unsurlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nternette herkes \u015f\u00fcphecidir. Kart bilgisini vermek zordur. Sayfa g\u00fcven vermelidir. M\u00fc\u015fteri yorumlar\u0131 buraya eklenir. Ger\u00e7ek ki\u015fi foto\u011fraflar\u0131 i\u015fe yarar. Varsa sertifikalar konur. \u0130ade garantisi vurgulan\u0131r. &#8220;G\u00fcvenli \u00d6deme&#8221; ibaresi yer al\u0131r. Telefon numaras\u0131 a\u00e7\u0131k\u00e7a yaz\u0131l\u0131r. Ula\u015f\u0131labilir olmak korkuyu yener.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_ve_Icerik_Uyumu\"><\/span>SEO ve \u0130\u00e7erik Uyumu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Arama motoru optimizasyonu<\/strong>&nbsp;(SEO) unutulmaz. Metinler anahtar kelimelerle bezenir. Ama bo\u011fucu olmaz. Do\u011fal bir dil hakimdir. Google robotlar\u0131 sayfay\u0131 tarar. Konuyu anlar. Do\u011fru kitleye g\u00f6sterir. Ba\u015fl\u0131k etiketleri hiyerar\u015fik dizilir. Meta a\u00e7\u0131klamalar\u0131 girilir. Resimlerin alt etiketleri bo\u015f kalmaz. Sayfa adresi (URL) k\u0131sa ve anla\u015f\u0131l\u0131r tutulur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Form alanlar\u0131 k\u0131sa tutulur. Kimse uzun form doldurmaz. Sadece elzem bilgiler istenir. Ad ve e-posta yeterlidir. Fazla soru ka\u00e7\u0131r\u0131r. \u0130\u015flem kolayla\u015f\u0131r. Ziyaret\u00e7i s\u0131k\u0131lmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Renk psikolojisine dikkat edilir. K\u0131rm\u0131z\u0131 aciliyet hissettirir. Mavi g\u00fcven verir. Ye\u015fil onaylama anlam\u0131na gelir. Marka renkleriyle uyum aran\u0131r. Ama buton rengi z\u0131t se\u00e7ilir. B\u00f6ylece buton arka plandan ayr\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test yapmak \u015fartt\u0131r. Tek bir tasar\u0131mla yetinilmez. A\/B testleri yap\u0131l\u0131r. Ba\u015fl\u0131k de\u011fi\u015fir. Resim de\u011fi\u015fir. Hangi versiyon \u00e7ok satarsa o se\u00e7ilir. Veriler izlenir. S\u00fcrekli iyile\u015ftirme yap\u0131l\u0131r. Dijital d\u00fcnyada durmak gerilemektir.&nbsp;<strong>Ba\u015far\u0131l\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/strong>, s\u00fcrekli test edilenlerdir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u0131l\u0131\u015f sayfas\u0131, dijital d\u00fcnyada bir reklama veya ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131nda gidilen ilk yerdir. \u0130nternet reklamc\u0131l\u0131\u011f\u0131n\u0131n can damar\u0131d\u0131r. Sekt\u00f6rde&nbsp;Landing Page&nbsp;ad\u0131yla bilinir. Buras\u0131 tek bir hedefe odaklan\u0131r. Ziyaret\u00e7iyi kar\u015f\u0131lar. Onu bir eyleme y\u00f6nlendirir. Bu eylem bir \u00fcr\u00fcn sat\u0131\u015f\u0131 olabilir. Bazen de bir form doldurma i\u015flemidir. Web sitesinin ana sayfas\u0131ndan ayr\u0131 \u00e7al\u0131\u015f\u0131r. Dikkat da\u011f\u0131t\u0131c\u0131 unsurlar bar\u0131nd\u0131rmaz. Men\u00fc \u00e7ubuklar\u0131 veya [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[2],"tags":[432,435,241,434,433],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-reklam","tag-acilis-sayfasi","tag-acilis-sayfasi-nedir","tag-dijital-pazarlama","tag-donusum-orani-optimizasyonu","tag-landing-page"],"_links":{"self":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":2,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts\/1313\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts\/1313\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/media\/1316"}],"wp:attachment":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/media?parent=1313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/categories?post=1313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/tags?post=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}