{"id":141,"date":"2025-06-21T19:47:32","date_gmt":"2025-06-21T16:47:32","guid":{"rendered":"https:\/\/www.takabilisim.com\/blog\/?p=141"},"modified":"2025-09-07T15:08:42","modified_gmt":"2025-09-07T12:08:42","slug":"google-reklam-turleri-nelerdir","status":"publish","type":"post","link":"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/","title":{"rendered":"Google Reklam T\u00fcrleri Nelerdir?"},"content":{"rendered":"\n<p><strong>Google reklam t\u00fcrleri<\/strong>, g\u00fcn\u00fcm\u00fczde internet reklamc\u0131l\u0131\u011f\u0131ndan yararlanmak isteyen i\u015fletmelerin kelimelere d\u00f6kt\u00fc\u011f\u00fc ya da arama motorlar\u0131nda sorgulatt\u0131\u011f\u0131 sorular\u0131n ba\u015f\u0131nda geliyor. Hizmet ve \u00fcr\u00fcnleri geni\u015f kitlelere duyurmak, ilgisine satabilmek, web sitesi trafi\u011fini art\u0131rabilmek gibi bir\u00e7ok ama\u00e7la dijital reklama y\u00f6nelen i\u015fletmelerin ve \u015fah\u0131slar\u0131n ilk ad\u0131m\u0131 ku\u015fkusuz <strong>Google Ads Reklamlar\u0131<\/strong> ve <strong>Google Reklam T\u00fcrleri.<\/strong><\/p>\n\n\n\n<p><strong>Reklam verenler<\/strong>, 9 farkl\u0131 <strong>Google reklam t\u00fcrlerinden<\/strong> hangisinin kendisi i\u00e7in en do\u011fru se\u00e7enek oldu\u011funu nereden bilecek? Bu konuda endi\u015feleri gidermek ve en do\u011fru sonuca ula\u015fmalar\u0131n\u0131 sa\u011flamak i\u00e7in <strong>Taka Bili\u015fim<\/strong> olarak detayl\u0131, g\u00f6rsel destekli ve anlayabilecekleri sadelikte <strong>Google reklam t\u00fcrleriyle<\/strong> ilgili makale haz\u0131rlad\u0131k. Profesyonel destek gerektiren <strong>Google reklamlar t\u00fcrlerinden<\/strong> optimum performans almak, arzu edilen m\u00fc\u015fteri d\u00f6n\u00fc\u015flerini sa\u011flamak ve hedeflerinize ula\u015fmak i\u00e7in deneyimli <strong>Google Reklam Uzman\u0131<\/strong> ekibimizle tan\u0131\u015fabilirsiniz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#Google_Reklam_Turleri_Sunlardir\" >Google Reklam T\u00fcrleri \u015eunlard\u0131r:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#1_Google_Reklam_Turleri_Google_ReklamlariArama_Reklamlari\" >1. Google Reklam T\u00fcrleri: Google Reklamlar\u0131\/Arama Reklamlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#2_Google_Reklam_Turleri_Goruntulu_Reklamlar\" >2. Google Reklam T\u00fcrleri: G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#3_Google_Reklam_Turleri_Alisveris_Reklamlari\" >3. Google Reklam T\u00fcrleri: Al\u0131\u015fveri\u015f Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#4_Google_Reklam_Turleri_Video_Reklamlar\" >4. Google Reklam T\u00fcrleri: Video Reklamlar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#5_Google_Reklam_Turleri_Uygulama_Reklamlari\" >5. Google Reklam T\u00fcrleri: Uygulama Reklamlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#6_Google_Reklam_Turleri_Kesif_Reklamlari\" >6. Google Reklam T\u00fcrleri: Ke\u015fif Reklamlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#7_Google_Reklam_Turleri_Performans_Maksimum_Reklamlari\" >7. Google Reklam T\u00fcrleri: Performans Maksimum Reklamlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#8_Google_Reklam_Turleri_Akilli_Reklamlar\" >8. Google Reklam T\u00fcrleri: Ak\u0131ll\u0131 Reklamlar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#9_Google_Reklam_Turleri_Yerel_Hizmet_Reklamlari\" >9. Google Reklam T\u00fcrleri: Yerel Hizmet Reklamlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-turleri-nelerdir\/#Ic_Linkler\" >\u0130\u00e7 Linkler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Reklam_Turleri_Sunlardir\"><\/span><strong>Google Reklam T\u00fcrleri<\/strong> <strong>\u015eunlard\u0131r<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Reklamlar\u0131\/Arama Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong><\/li>\n\n\n\n<li><strong>Al\u0131\u015fveri\u015f Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Video Reklamlar<\/strong><\/li>\n\n\n\n<li><strong>Uygulama Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Ke\u015fif Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Performans Maksimum Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Ak\u0131ll\u0131 Reklamlar<\/strong><\/li>\n\n\n\n<li><strong>Yerel Hizmet Reklamlar\u0131<\/strong>  <\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Reklam_Turleri_Google_ReklamlariArama_Reklamlari\"><\/span><strong>1. <strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: <strong>Google Reklamlar\u0131\/Arama Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"884\" height=\"179\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/1-arama-reklamlar-metin-reklamlar.png\" alt=\"\" class=\"wp-image-142\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/1-arama-reklamlar-metin-reklamlar.png 884w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/1-arama-reklamlar-metin-reklamlar-300x61.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/1-arama-reklamlar-metin-reklamlar-768x156.png 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>Metin reklamlar\u0131 da denilen <strong>Google aramalarda<\/strong> kar\u015f\u0131n\u0131za \u00e7\u0131kan sonu\u00e7lar\u0131n tamam\u0131d\u0131r. \u0130nternet kullan\u0131c\u0131s\u0131 Google\u2019a girip herhangi bir kelime grubuyla arama yapt\u0131\u011f\u0131 esnada kar\u015f\u0131s\u0131na \u00e7\u0131kan ilgili reklamlar\u0131n g\u00f6sterilmesidir. Arama sorgular\u0131 tamamen ger\u00e7ek zamanl\u0131d\u0131r. Maliyet a\u00e7\u0131s\u0131ndan di\u011fer reklam t\u00fcrlerine oranla daha hesapl\u0131 ve sonuca ula\u015fmada performans\u0131 y\u00fcksektir.<\/p>\n\n\n\n<p>Reklam kampanyas\u0131n\u0131n kalitesi, SEO i\u00e7eri\u011fi, reklam\u0131n sunulacak \u00fcr\u00fcn ve hizmetle ilgisi ve web sitesi ba\u011flant\u0131s\u0131 do\u011frultusunda bu aramalarda \u00fcstte \u00e7\u0131kmak reklam verenlerin hedefidir. Genellik t\u0131klanma ba\u015f\u0131na maliyet hesab\u0131 yap\u0131l\u0131r. <strong>Google Ads<\/strong> s\u0131ralama i\u00e7in kullan\u0131c\u0131n\u0131n yapt\u0131\u011f\u0131 araman\u0131n amac\u0131na uygunluk, reklam\u0131n y\u00f6nlendirilen web sitesi ba\u011flant\u0131s\u0131ndaki alakas\u0131na, beklenen t\u0131klanma oran\u0131na g\u00f6re yapay zeka deste\u011fiyle hesaplanan kalite puan\u0131 verir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Reklam_Turleri_Goruntulu_Reklamlar\"><\/span><strong>2. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/2-goruntulu-reklamlar-1024x538.png\" alt=\"\" class=\"wp-image-143\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/2-goruntulu-reklamlar-1024x538.png 1024w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/2-goruntulu-reklamlar-300x158.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/2-goruntulu-reklamlar-768x403.png 768w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/2-goruntulu-reklamlar.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Google Ads G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong>; ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi g\u00f6rsel i\u00e7erikler s\u00f6z konusudur. Milyonlarca uygulamada, milyarlarca web sayfas\u0131nda ve Google\u2019\u0131n sahibi oldu\u011fu t\u00fcm alanlarda reklam kampanyas\u0131n\u0131n yay\u0131nlanmas\u0131na imkan sa\u011flar. Reklam\u0131n ula\u015ft\u0131\u011f\u0131 internet kullan\u0131c\u0131lar\u0131n\u0131n davran\u0131\u015flar\u0131n\u0131 takip eder. Reklam verenler bu reklam t\u00fcr\u00fcn\u00fc genellikle yeni pazarlara a\u00e7\u0131ld\u0131\u011f\u0131nda fark\u0131ndal\u0131k olu\u015fturmak i\u00e7in tercih eder.<\/p>\n\n\n\n<p>Metin reklamlar\u0131ndan \u00e7ok daha geni\u015f yay\u0131nlama alan\u0131 sunar. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n herhangi bir sayfa ya da i\u00e7erik g\u00f6r\u00fcnt\u00fclemek istedi\u011fi anda kar\u015f\u0131s\u0131na \u00e7\u0131kar.<\/p>\n\n\n\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131 i\u00e7in istenmeyen reklam gibi alg\u0131lansa da d\u00f6n\u00fc\u015f performans\u0131 yabana at\u0131lacak cinsten de\u011fildir.<\/p>\n\n\n\n<p>T\u0131klanma say\u0131s\u0131 verileri d\u00fc\u015f\u00fck olabilir ama bu durum reklam kalitesini do\u011frudan etkileyen parametre de\u011fildir. Google bu reklamlar\u0131n hangi sayfalarda, hangi kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kaca\u011f\u0131na; internet kullan\u0131c\u0131lar\u0131n\u0131n arama ge\u00e7mi\u015flerine, web sayfas\u0131n\u0131n konusuna ve kullan\u0131c\u0131 hareketlerinin se\u00e7ilen pazara uygunlu\u011funa g\u00f6re karar verir. Kullan\u0131c\u0131lar\u0131n yapt\u0131\u011f\u0131 bir <strong>Google aramas\u0131n\u0131n<\/strong> ard\u0131ndan s\u0131k s\u0131k \u00f6n\u00fcne alakal\u0131 g\u00f6rsel reklamlar \u00e7\u0131kmas\u0131 bu \u00e7al\u0131\u015fma sistemiyle alakal\u0131d\u0131r. Kullan\u0131c\u0131lar\u0131n hareketleri izlenir ve uyumlanan reklamlar \u00f6n\u00fcne \u00e7\u0131kar\u0131l\u0131r. \u015eu an g\u00f6z\u00fcn\u00fcz\u00fcn \u00f6n\u00fcne Youtube\u2019da bir video izlerken \u00e7\u0131kan reklamlar gelmedi mi?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Reklam_Turleri_Alisveris_Reklamlari\"><\/span><b>3.<\/b><strong style=\"font-weight: bold;\"> Google Reklam T\u00fcrleri<\/strong>: <strong>Al\u0131\u015fveri\u015f Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"754\" height=\"598\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-1.png\" alt=\"\" class=\"wp-image-144\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-1.png 754w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-1-300x238.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p><strong>Google Al\u0131\u015fveri\u015f Reklamlar\u0131nda; <\/strong>Google\u2019\u0131n Merchant Center denilen pazarlama sistemindeki veriler kullan\u0131larak internet kullan\u0131c\u0131lar\u0131n\u0131n kar\u015f\u0131s\u0131na fiziksel olarak sat\u0131labilecek \u00fcr\u00fcnler \u00e7\u0131kar. Bu reklam t\u00fcr\u00fcnde g\u00f6rsel kadar anahtar kelime de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u00c7\u00fcnk\u00fc anahtar kelimeler e\u015fle\u015fti\u011finde Google al\u0131\u015fveri\u015f sayfas\u0131nda, Google g\u00f6rsellerde, Google haritalarda ve Google aramalarda (SERP) reklam\u0131n yer almas\u0131 sa\u011flan\u0131r. Tabii ki reklam kalite puan\u0131 ve di\u011fer kriterler de unutulmamal\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"805\" height=\"578\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-2.png\" alt=\"\" class=\"wp-image-145\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-2.png 805w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-2-300x215.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/3-Alisveris-Reklamlari-2-768x551.png 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p>\u00d6rneklendirelim; internet kullan\u0131c\u0131s\u0131 aramalara \u2018sal\u0131ncak\u2019 yazd\u0131\u011f\u0131nda; ekran\u0131n alt\u0131nda sal\u0131ncak satan firmalar\u0131n veya ki\u015filerin satt\u0131klar\u0131 sal\u0131ncak ile ilgili sponsorlu reklamlar\u0131 g\u00f6r\u00fcn\u00fcr; \u00fcr\u00fcn\u00fcn ad\u0131n\u0131 ve fiyat\u0131n\u0131 g\u00f6sterir, t\u0131kland\u0131\u011f\u0131nda reklam\u0131 veren firman\u0131n al\u0131\u015fveri\u015f sitesine y\u00f6nlendirme yap\u0131l\u0131r. Bu reklam t\u00fcr\u00fcnde kampanya d\u00fczenlemek i\u00e7in Google Merchant Center\u2019a hesab\u0131 ba\u011flamak gerekir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Reklam_Turleri_Video_Reklamlar\"><\/span><strong>4. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Video Reklamlar:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"802\" height=\"596\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/4-video-reklamlar.png\" alt=\"\" class=\"wp-image-146\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/4-video-reklamlar.png 802w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/4-video-reklamlar-300x223.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/4-video-reklamlar-768x571.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n\n<p><strong>Google Video Reklamlar; <\/strong>Youtube ve Google video a\u011flar\u0131nda internet kullan\u0131c\u0131lar\u0131n\u0131n izleyece\u011fi videolar\u0131n ba\u015f\u0131nda, ortas\u0131nda ve sonunda g\u00f6r\u00fcnen ya da Youtube\u2019da arama yapaca\u011f\u0131 esnada kar\u015f\u0131s\u0131na \u00e7\u0131kacak reklam videolar\u0131d\u0131r. Oyunlarda, uygulamalarda ve web sitelerinde de g\u00f6sterilebilir. Bu reklam t\u00fcr\u00fcnde reklam verenler \u00fcr\u00fcn ve hizmetlerini video arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lara anlatma\/tan\u0131tma imkan\u0131 bulur.<\/p>\n\n\n\n<p>Ev sahibi Youtube olan video reklamlar\u0131n da; atlanabilir yay\u0131n i\u00e7i (en yayg\u0131n olan\u0131d\u0131r), atlanamayan yay\u0131n i\u00e7i, ak\u0131\u015f i\u00e7i reklam, tampon reklam, yay\u0131n d\u0131\u015f\u0131 reklam ve en iyisi olarak bilinen, youtube ana sayfas\u0131n\u0131n en \u00fcst\u00fcnde oynat\u0131lan masthead reklam t\u00fcrleri vard\u0131r. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Google Video Reklamlar\u0131 T\u00fcrleri<\/strong><\/td><td><strong>S\u00fcresi<\/strong><\/td><td><strong>Atlanma Durumu<\/strong><\/td><td><strong>Yay\u0131nlanma Zaman\u0131<\/strong><\/td><\/tr><tr><td><strong>Atlanabilir Yay\u0131n \u0130\u00e7i Reklamlar<\/strong><\/td><td><strong>S\u00fcresiz<\/strong><\/td><td><strong>Atlanabilir<\/strong><\/td><td><strong>Videodan \u00f6nce, izlerken ve videodan sonra g\u00f6sterilir<\/strong><\/td><\/tr><tr><td><strong>Atlanamayan Yay\u0131n \u0130\u00e7i Reklamlar<\/strong><\/td><td><strong>B\u00f6lgeye g\u00f6re de\u011fi\u015fir. \u00dclkemizde en fazla 20 saniye<\/strong><\/td><td><strong>Atlanamaz<\/strong><\/td><td><strong>Videodan g\u00f6r\u00fcnt\u00fclemeden \u00f6nce g\u00f6sterilir<\/strong><\/td><\/tr><tr><td><strong>Ak\u0131\u015f \u0130\u00e7i Reklamlar<\/strong><\/td><td><strong>En az 12 saniye olmakla birlikte s\u00fcresiz<\/strong><\/td><td><strong>\u0130ki se\u00e7enekte de format\u0131 vard\u0131r<\/strong><\/td><td><strong>Youtube\u2019da video ak\u0131\u015f\u0131ndan \u00f6nce, s\u0131ras\u0131nda ve sonras\u0131nda<\/strong><\/td><\/tr><tr><td><strong>Tampon (Bumper) Reklamlar<\/strong><\/td><td><strong>En fazla 6 saniye<\/strong><\/td><td><strong>Atlanamaz<\/strong><\/td><td><strong>Video ba\u015f\u0131nda, ortas\u0131nda ve sonunda<\/strong><\/td><\/tr><tr><td><strong>Yay\u0131n D\u0131\u015f\u0131 Reklamlar<\/strong><\/td><td><strong>S\u00fcresiz<\/strong><\/td><td><strong>&#8211;<\/strong><\/td><td><strong>Google video i\u015f ortaklar\u0131 a\u011f\u0131nda oynat\u0131l\u0131r<\/strong><\/td><\/tr><tr><td><strong>Masthead Reklamlar\u0131<\/strong><\/td><td><strong>\u0130lk 30 saniyesi otomatik olarak oynar.<\/strong> <strong>S\u00fcresiz<\/strong><\/td><td><strong>Atlanabilir<\/strong><\/td><td><strong>Youtube ana sayfas\u0131n\u0131n en \u00fcst\u00fcnde<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Reklam_Turleri_Uygulama_Reklamlari\"><\/span><strong>5. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Uygulama Reklamlar\u0131:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"957\" height=\"573\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/5-uygulama-reklamlari.png\" alt=\"\" class=\"wp-image-147\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/5-uygulama-reklamlari.png 957w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/5-uygulama-reklamlari-300x180.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/5-uygulama-reklamlari-768x460.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p><strong>Google Uygulama Reklamlar\u0131; <\/strong>var olan bir uygulamay\u0131 ya da yak\u0131nda piyasaya s\u00fcr\u00fclecek olan bir uygulamay\u0131 tan\u0131tmak, internet kullan\u0131c\u0131lar\u0131na ya da ilgililerine duyurmak ve etkile\u015fim kazanmak i\u00e7in kullan\u0131l\u0131r. Reklam verenin amac\u0131 mevcut kullan\u0131c\u0131lar\u0131na ula\u015fmak ve yeni kullan\u0131c\u0131lar kazanmakt\u0131r.Uygulama reklamlar\u0131, al\u0131\u015fveri\u015f reklamlar\u0131 gibidir.Uygulama tan\u0131tan ya da satan firmalar kullan\u0131r. S\u0131f\u0131rdan reklam tasarlamak yerine temel metin, dil ve b\u00fct\u00e7e belirlemeniz yeterlidir. Bu reklam t\u00fcr\u00fcnde Google, Play Store verilerini de kullan\u0131r. Play Store arama sonu\u00e7lar\u0131nda, \u00f6nerilerinde, Google aramalarda, Youtube yay\u0131nlar\u0131nda, Google ke\u015ffet (discover) ve Google arama orta\u011f\u0131 a\u011f\u0131nda g\u00f6r\u00fcnt\u00fclenir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Google_Reklam_Turleri_Kesif_Reklamlari\"><\/span><strong>6. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Ke\u015fif Reklamlar\u0131:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Ke\u015fif Reklamlar\u0131; <\/strong>yapay zeka destekli<strong>, <\/strong>g\u00f6rsel odakl\u0131 ve otomatiktir. Al\u0131\u015fveri\u015f yapmaya haz\u0131r kullan\u0131c\u0131lar\u0131 hedefine koyar ve otomatik g\u00f6rsel reklamlarla bunu ger\u00e7ekle\u015ftirir. Google ke\u015ffet, Youtube ve Gmail uygulama alanlar\u0131d\u0131r. Bu mecralar\u0131n kullan\u0131c\u0131lar\u0131 da zaten sat\u0131n almaya yatk\u0131nd\u0131r. Bu reklam t\u00fcr\u00fcnde; \u00f6nceden haz\u0131rl\u0131k yaparak; kampanyaya \u00e7oklu resim, logo, a\u00e7\u0131klay\u0131c\u0131 metin, etkileyici ba\u015fl\u0131k, i\u015fletme ad\u0131 gibi detaylar\u0131 girmek ve anahtar kelime kural\u0131n\u0131 da uygulamak gerekir. Organik olarak Google ke\u015ffete d\u00fc\u015fmek zaman al\u0131r ve sab\u0131r ister. Bu reklam t\u00fcr\u00fcnde kampanya d\u00fczenleyerek Google ke\u015ffet \u00fczerinden internet kullan\u0131c\u0131lar\u0131na ula\u015f\u0131labilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Google_Reklam_Turleri_Performans_Maksimum_Reklamlari\"><\/span><strong>7. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Performans Maksimum Reklamlar\u0131:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Performans Maksimum Reklamlar\u0131 <\/strong>birka\u00e7 sene \u00f6nce piyasaya girdi veGoogle\u2019\u0131n t\u00fcm reklam kanallar\u0131n\u0131 kullan\u0131r. Mevcut reklamlar\u0131 otomatik olarak g\u00f6r\u00fcnt\u00fclenir. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n davran\u0131\u015flar\u0131na ve reklam kampanyas\u0131n\u0131n sat\u0131\u015f, m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fc ve web sitesi trafi\u011fi hedefine dayan\u0131r. Reklam veren i\u015fletmenin hedefinin yan\u0131na foto\u011fraf, video, logo, ba\u015fl\u0131k ve metin i\u00e7eriklerini de ekler.<\/p>\n\n\n\n<p>Hepsini tek havuzda bulu\u015fturan <strong>Performans Maksimum Reklamlar\u0131<\/strong>, reklam\u0131 g\u00f6sterece\u011fi kanala g\u00f6re uyarlanm\u0131\u015f reklamlar \u00fcretir. Yani reklam verenlerin hangi reklam t\u00fcr\u00fcn\u00fc se\u00e7ece\u011fine karar vermesine gerek kalmaz. Olas\u0131 hatal\u0131 reklam t\u00fcr\u00fc tercihlerinin \u00f6n\u00fcne ge\u00e7en <strong>Performans Maksimum Reklamlar\u0131<\/strong>, i\u00e7erik havuzundaki veriler \u00fczerinden reklam veren yerine se\u00e7imi yapar. Google, reklam kampanyas\u0131n\u0131 nitelikli kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131r. Reklam verenler kampanya olu\u015ftururken ayarlar yap\u0131land\u0131r\u0131lmas\u0131nda Google\u2019\u0131n varl\u0131klar\u0131n\u0131 otomatik olarak olu\u015fturmas\u0131na izin vermelidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Google_Reklam_Turleri_Akilli_Reklamlar\"><\/span><strong>8. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Ak\u0131ll\u0131 Reklamlar:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Ak\u0131ll\u0131 Reklamlar; <\/strong>Performans Maksimum Reklamlar gibidir ancak s\u0131n\u0131rlar\u0131 daha dard\u0131r. Rreklam kampanyas\u0131n\u0131n sonu\u00e7lar\u0131 \u00f6nemsenir ve hedefe g\u00f6re kampanya y\u00fcr\u00fct\u00fcl\u00fcr. Kampanyan\u0131n hangi kanallarda yay\u0131nlanaca\u011f\u0131 ikinci planla tutulur. Anahtar kelime se\u00e7imlerinde farkl\u0131l\u0131k vard\u0131r. Anahtar kelimeler yerine anahtar kelime temalar\u0131 kullan\u0131l\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Google_Reklam_Turleri_Yerel_Hizmet_Reklamlari\"><\/span><strong>9. <strong><strong>Google Reklam T\u00fcrleri<\/strong><\/strong>: Yerel Hizmet Reklamlar\u0131:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"968\" height=\"602\" src=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/9-yerel-hizmet-reklamlari.png\" alt=\"\" class=\"wp-image-148\" srcset=\"https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/9-yerel-hizmet-reklamlari.png 968w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/9-yerel-hizmet-reklamlari-300x187.png 300w, https:\/\/www.takabilisim.com\/blog\/wp-content\/uploads\/2025\/06\/9-yerel-hizmet-reklamlari-768x478.png 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/figure>\n\n\n\n<p>Google Yerel Hizmet Reklamlar\u0131; Google aramalar ve Google haritalar \u00fczerinde yaln\u0131zca yerel aramalar yap\u0131ld\u0131\u011f\u0131nda g\u00f6r\u00fcn\u00fcr. Yerel lokasyonda faaliyet g\u00f6steren i\u015fletmelerin \u00fcr\u00fcn ve hizmetlerini potansiyel m\u00fc\u015fterilerine do\u011frudan ula\u015ft\u0131rd\u0131\u011f\u0131 reklam t\u00fcr\u00fcd\u00fcr. Co\u011frafi konum ve anahtar kelime olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<p>Yerel Hizmet Reklamlar\u0131; Google reklam t\u00fcr\u00fc olmas\u0131na kar\u015f\u0131n teknik olarak Google Reklam Merkezi taraf\u0131ndan de\u011fil, Yerel Hizmet Reklamlar\u0131 Merkezi taraf\u0131ndan y\u00fcr\u00fct\u00fcl\u00fcr.<\/p>\n\n\n\n<p>Lokal i\u015fletmeler bu reklam\u0131 verebilmek i\u00e7in Google lisans, sigorta ve ge\u00e7mi\u015f kontrolleriyle ilgili ko\u015fullar\u0131 sa\u011flamak zorunda. Ancak o zaman bu reklam t\u00fcr\u00fcnde kampanya olu\u015fturabilirler. \u2018Google taraf\u0131ndan tarand\u0131\u2019, \u2018Google garantili\u2019, \u2018Google taraf\u0131ndan do\u011frulanm\u0131\u015f lisans\u2019 ve \u2018\u00f6n rozet\u2019 ile i\u015fletmelerin g\u00fcvenilirli\u011fi konusunda kullan\u0131c\u0131lara rozetler arac\u0131l\u0131\u011f\u0131yla g\u00f6sterilir. Yerel i\u015fletmeler bu reklam kampanyas\u0131n\u0131 haz\u0131rlarken \u00f6nce form doldurup profil olu\u015fturarak programa uygunluklar\u0131n\u0131 kontrol ettirirler.<\/p>\n\n\n\n<p>\u0130lgili di\u011fer makaleleri okumak i\u00e7in a\u015fa\u011f\u0131daki ba\u011flant\u0131lardan yararlanabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ic_Linkler\"><\/span>\u0130\u00e7 Linkler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong><a>Google\u2019da ilk s\u0131raya \u00e7\u0131kmak<\/a><\/strong> i\u00e7in kullan\u0131lan SEO stratejilerinin yan\u0131nda, <strong>Google reklam t\u00fcrleri<\/strong> ile h\u0131zl\u0131 sonu\u00e7 almak m\u00fcmk\u00fcnd\u00fcr.<\/em><\/li>\n\n\n\n<li><em>E-ticarette d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in <strong><a>e-ticaret web tasar\u0131m fiyatlar\u0131<\/a><\/strong> yaz\u0131m\u0131zda da de\u011findi\u011fimiz gibi, do\u011fru <strong>Google reklam t\u00fcrleri<\/strong> se\u00e7imi i\u015fletmelerin b\u00fcy\u00fcmesine katk\u0131 sa\u011flar.<\/em><\/li>\n\n\n\n<li><em>Bir <strong><a>web sitesi yapt\u0131rmak istiyorum<\/a><\/strong> diyorsan\u0131z, sitenizin tan\u0131t\u0131m\u0131 i\u00e7in <strong>Google reklam t\u00fcrleri<\/strong> ve SEA kampanyalar\u0131 \u00f6nemli bir rol oynar.<\/em><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.takabilisim.com\/blog\/googlea-reklam-vermek-istiyorum\/\">Google\u2019a Reklam Vermek \u0130stiyorum<\/a><\/strong> , <strong><a href=\"https:\/\/www.takabilisim.com\/blog\/googlea-reklam-nasil-verilir\/\">Google\u2019a Nas\u0131l Reklam Veririm?<\/a><\/strong> , <strong><a href=\"https:\/\/www.takabilisim.com\/blog\/google-reklam-ajansi-nedir\/\">Google Reklam Ajans\u0131 Nedir?<\/a><\/strong> ba\u015fl\u0131kl\u0131 makalelerimizi de okuman\u0131z\u0131 \u00f6neriyoruz.<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u0131\u015f Linkler:<\/strong><\/p>\n\n\n\n<p><em>Google\u2019\u0131n resmi <strong><a>Search Ads 360<\/a><\/strong> kayna\u011f\u0131nda, farkl\u0131 <strong>Google reklam t\u00fcrleri<\/strong> ve arama a\u011f\u0131 reklamlar\u0131n\u0131n detayl\u0131 anlat\u0131m\u0131n\u0131 bulabilirsiniz.<\/em><\/p>\n\n\n\n<p><em><strong><a>WordStream Google Ads Guide<\/a><\/strong>, i\u015fletmeler i\u00e7in en etkili <strong>Google reklam t\u00fcrleri<\/strong> ve kampanya optimizasyonu hakk\u0131nda kapsaml\u0131 bilgiler sunar.<\/em><\/p>\n\n\n\n<p><em><strong><a>HubSpot PPC Advertising Guide<\/a><\/strong>, dijital pazarlamada kullan\u0131lan <strong>Google reklam t\u00fcrleri<\/strong> ve SEA stratejilerini ad\u0131m ad\u0131m a\u00e7\u0131klamaktad\u0131r.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google reklam t\u00fcrleri, g\u00fcn\u00fcm\u00fczde internet reklamc\u0131l\u0131\u011f\u0131ndan yararlanmak isteyen i\u015fletmelerin rama motorlar\u0131nda sorgulatt\u0131\u011f\u0131 sorular\u0131n ba\u015f\u0131nda geliyor.<\/p>\n","protected":false},"author":3,"featured_media":1140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[2],"tags":[11,42,45,44,46,41,52,40,47,50,18,17,48,49,51,43],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-reklam","tag-google-ads-reklamlari","tag-google-aramalar","tag-google-gorseller","tag-google-haritalar","tag-google-kesfet","tag-google-reklam-turleri","tag-google-reklam-uzmani","tag-google-reklamlari","tag-performans-maksimum-reklamlari","tag-reklam-vereneler","tag-taka-bilisim","tag-takabilisim","tag-uygulama-reklamlari","tag-video-reklamlar","tag-yerel-hizmet-reklamlari","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":0,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/media\/1140"}],"wp:attachment":[{"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.takabilisim.com\/blog\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}